CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
- Project Research
- 1-5 Chapters
- Quantitative
- Correlation
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study examine the effects of corporate reputation and marketing performance of the alcoholic beverage industry in port harcourt. An extensive literature were reviewed in the cause of this research. 120 copies of questionnaire were designed and administered to respondents, 100 were retrieved from the respondents. Data gotten through the use of questionnaires were analyzed with the simple percentage method of analysis while the hypotheses were tested with the pearson correlation statistics through the help of statistical packaged for social sciences (SPSS). The researcher concluded that there is no positive and significant relationship between the dimensions and measures. The researcher recommended that management of organization should endeavour to always prioritize corporate reputation management in the day to day operations and also the management of manufacturing companies should be socially responsive to their environment and communities of operations. They should always set performance standard through supervisors, in which employees who meet or exceed the set standard should be rewarded.
Related Project Materials
INCIDENCE OF CANDIDACIES AMONG SINGLES AND MARRIED WOMEN OF DIFFERENT GROUP
ABSTRACT
In thus work the incidence of candidacies was studied using selected patients of university of Nigeria teaching...
PRODUCTION OF DISINFECTANT
ABSTRACT
Disinfectants are antimicrobial agents that are applied to non-living objects to destroy micro-organisms that a...
AWARENESS OF GOOD NUTRITION DURING PREGNANCY AMONG WOMEN OF CHILD BEARING AGE IN EGOR LOCAL GOVERNMENT AREA
ABSTRACT
This research work was designed to examine the awareness of good nutrition during pregnancy among women of...
STATISTICAL STUDY OF REPORTED CRIME CASES IN NIGERIA
ABSTRACT
Crime is a public wrong. It is an act strongly disapproved by society. Crime includes...
EVALUATION ON TAXATION AS A MOTIVATION FOR GROWTH AND DEVELOPMENT IN NIGERIA
Background of the study
Responsible governments worldwide, whether at the federal, state, or local levels, are concerned...
AN ASSESSMENT OF USER SATISFACTION WITH PUBLIC PRIVATE PARTNERSHIP (PPP) PROJECTS IN SELECTED UNIVERSITY TEACHING HOSPITALS
ABSTRACT
Government at all levels are forced to prioritise and restrict public expenditures due to budget deficits and the inefficient ma...
INTERPERSONAL RELATIONSHIPS BETWEEN NIGERIAN MOTHER-IN-AW AND THEIR DAUGHTERS-IN-LAW: PRE-MARITAL AND FAMILY COUNSELLING IMPLICATIONS
Abstract:- Policies that discourage violence against women and girls abound in Nigeria but have not been eff...
EVALUATING CRIME CONTROL AND REHABILITATION PROGRAMMES IN KIRIKIRI AND KUJE PRISONS
Background to the Study
Generally, news of crime and criminal acts elicit different reactions from the people. Sometimes people are intri...
COMPARATIVE EFFECTIVENESS OF LECTURERS` USE OF COMPUTER AND TYPEWRITER FOR TEACHING WORD PROCESSING IN BUSINESS EDUCATION AT FEDERAL COLLEGE OF EDUCATION, KANO-NIGERIA
ABSTRACT
TheComparative Effectiveness of Using Computer and Typewriter for Teachingword processing in business education or instruction g...
CAUSE AND EFFECTS OF DEVIANT BEHAVIOUR IN HIGHER INSTITUTIONS OF LEARNING
ABSTRACT
This research on the causes and effects of deviant behaviour in higher institutions of learnin...
